🎯 Brand Experience Weekend

Transforming Locations into Memorable Brand Experiences

📅 18–20 September 2026

📍 AVIXXI Lakeside Retreat, Lago Maggiore, Switzerland

Where Brands, Experiences & Hospitality Come Together

Brand Experience Weekend is an exclusive gathering for brands, marketers, agencies, hospitality professionals and business leaders seeking innovative ways to engage clients, communities and audiences.

In a world where consumers value experiences more than traditional advertising, successful brands create meaningful moments that build loyalty, generate content and strengthen relationships.

Over three days, participants will discover how unique destinations, curated events and hospitality experiences can become powerful tools for brand growth.

Who Should Attend

  • Brand Managers

  • Marketing Directors

  • Event Agencies

  • PR Agencies

  • Hospitality Brands

  • Tourism Organizations

  • Automotive Brands

  • Luxury Brands

  • Lifestyle Brands

  • Entrepreneurs

  • Business Owners

  • Content Creators

Experience Highlights

Brand Activations

Explore how brands use experiences to build awareness, engagement and customer loyalty.

Destination Marketing

Learn how locations can become powerful storytelling and marketing platforms.

Hospitality & Experiences

Discover how hospitality environments can create unforgettable customer journeys.

Content & Influencer Strategies

Understand how events and destinations generate authentic content and audience engagement.

Strategic Partnerships

Meet brands, agencies and professionals seeking new collaboration opportunities.

What to Expect

✓ Industry Discussions

✓ Brand Case Studies

✓ Networking Sessions

✓ Destination Experience Tours

✓ Marketing & Hospitality Insights

✓ Content Creation Opportunities

✓ Partnership Development

✓ Executive Roundtables

✓ Sunset Networking

✓ Curated Dining Experiences

Weekend Program

Day One – Inspiration & Networking

Arrival & Welcome Reception

Brand Experience Introduction

Networking Dinner

Sunset Lakeside Gathering

Day Two – Experiences in Action

Brand Experience Workshops

Destination Marketing Discussions

Venue Tours & Activations

Content Creation Sessions

Executive Networking Evening

Day Three – Partnerships & Opportunities

Collaboration Roundtables

Future Trends in Experiential Marketing

Partnership Matchmaking

Closing Session

Featured Topics

  • Experiential Marketing

  • Hospitality as a Marketing Tool

  • Luxury Customer Experiences

  • Influencer Collaborations

  • Destination Branding

  • Corporate Retreats

  • Product Launch Events

  • Community Building

  • Event Strategy

  • Brand Partnerships

The Venue

Hosted at the AVIXXI Lakeside Retreat on Lago Maggiore.

Experience firsthand how hospitality, design, nature and curated experiences can create an exceptional environment for brands, clients and communities.

A Curated Experience

Attendance is intentionally limited to ensure meaningful discussions, quality networking and valuable business opportunities.

Applications are reviewed individually.

Selected participants will be contacted by our team to discuss attendance and personalised participation options.

Apply for Invitation

Interested in exploring the future of experiential marketing, hospitality and destination-based brand engagement?

Submit your application and our team will contact you with further information.